How people drive differently across cultures

A comparative VR study investigated how drivers in New York City and Israel interpret and respond to the same road interactions.

Study design and mixed-methods research2019–2022
How people drive differently across cultures project
01

Question

How do culturally shaped driving practices affect what people expect from other road users-and what should autonomous vehicles learn from those differences?

02

Method

The study used a VR driving simulation with 26 participants in New York City and 52 in Israel, paired with in-situ survey measures.

03

Implication

Driving behavior is a social language. Vehicle systems designed for one place may be misread in another, making cultural context an important input to interaction design.

Strangers in a Strange Land↗︎